Margin Formula:
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Definition: This calculator converts between markup percentage and margin percentage, which are key metrics in pricing and profitability analysis.
Purpose: It helps business owners, accountants, and sales professionals understand the relationship between markup and margin in pricing strategies.
The calculator uses the formula:
Where:
Explanation: The markup percentage is converted to a decimal, divided by (1 + markup), then converted back to a percentage to get the margin.
Details: Understanding these metrics helps businesses set profitable prices, analyze sales performance, and maintain healthy profit margins.
Tips: Enter the markup percentage (e.g., enter 50 for 50%). The calculator will show the equivalent margin percentage.
Q1: What's the difference between markup and margin?
A: Markup is profit as a percentage of cost, while margin is profit as a percentage of selling price.
Q2: Why does margin percentage decrease as markup increases?
A: Because margin is calculated on the selling price (which includes the cost + markup), while markup is calculated only on the cost.
Q3: What's a typical markup in retail?
A: It varies by industry, but common retail markups range from 20% to 100%.
Q4: How do I calculate markup from margin?
A: The inverse formula is: Markup = Margin / (1 - Margin)
Q5: Which is more important for pricing decisions?
A: Margin is generally more important as it directly shows profitability relative to revenue.